
SS25 Lookbook
Where light lazily brushes against shadows, each step marks the birth of an ethereal universe. Whispered Tale, the new Jonak spring/summer collection, casts its spell over the azure skies of southern France, in a setting on the edge of the marvelous, like a story almost forgotten.



Here, innocence reinvents extravagance, as if playing a dangerous game. The silhouettes melt into an abstract realm where perspectives seem to twist, where colors pulse with a spectral energy, and where each figure, like a character of its own, tells its own tale. At the intersection of a dreamlike vision and baroque carefree spirit, this collection celebrates hybridity and infinite metamorphosis. Nothing stands still; everything reinvents and transforms.





In this hypnotic stage, Jonak shoes become the protagonists of a ballet suspended in light. The mules, as light as they are daring, glide across gleaming floors like the promise of a reckless summer. The sandals, either minimalist or adorned, converse with light and texture, dressing the foot in a playful poetry. The Mary Janes, delicate and impish, seem to emerge from a forgotten fable, blending innocence with subversion in a single breath. As for the loafers, they
break free from tradition, renewing conventions with each step.
break free from tradition, renewing conventions with each step.






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