60 years - 1984-1994 The Visionary Era

Born in 1964 in Saint-Germain-des-Prés, Jonak is celebrating its 60th anniversary this year. A grand celebration marking six decades that have shaped our history.
Six eras that have defined Jonak's journey from its birth in Paris to its international expansion. Let's look back at the third decade,
between 1984 and 1994, when avant-garde emerged as a fundamental principle at Jonak.

Joseph gradually developed the brand until the opening of a second shop on Rue de Rennes in 1984.
It was at number 70, where the Jonak store is still located today, that the range became more feminine to offer more distinctive shoes. This address became a significant showcase for Jonak.
At that time, Saint-Germain-des-Prés was the beating heart of Paris: it was the place to be. From this location, and more specifically from the café across the street, Le Vieux Colombier,
Joseph Nakam observed Parisian women and their sense of style. To offer collections that closely matched their desires, he drew inspiration from the passersby: colors, shapes, looks,
which trends were emerging and which were fading? This detail may seem anecdotal but it reflects a certain personality:
Joseph is visionary and discreet, creative and meticulous, avant-garde and realistic.

Jonak then experienced a true fashion turning point. Gradually, partnerships were established with manufacturers,
and exclusive models were developed by them to lay the foundation for what would become Jonak shoes. Specific shapes, materials,
and colors were envisioned and combined to create the brand's first unique designs.

At the heart of the third decade, avant-garde became a fundamental principle at Jonak.
Observing today to discover what tomorrow will bring is what Joseph set out to do from the 1980s,
aiming to stay close to women, meet their needs, and offer them unique collections.
Being a visionary who listens to his customers: a motto that has remained timeless.