+FIT
Drawing upon our experience as shoemakers since 1964, we place our customers and community at the heart of our collection development process. Through your feedback on social media and input from our sales ambassadors, we listen to your needs. One issue that surfaced regularly was that many women face challenges in finding boots that suit their physique. The quest for winter boots has often become a source of frustration rather than enjoyment, causing some women to give up on their search.
We've made a commitment to address this issue by offering boots designed for wider calves, aiming to cater to a broader range of women. Each woman is unique, with her own physique, and none should be denied a pair of boots simply because existing models are too narrow.
Currently, many women settle for boots by default, opting for stretch materials, wide-cut boot styles, or adjustable calf models due to a lack of options available in the market. However, our goal was to provide elegant, everyday wear models made entirely from leather to cater to our customers' preferences while adapting to different calf sizes.
Within the scope of this +fit micro-capsule, we have included our two best-selling models, BETINA, available in two new calf widths (M and L), and BONBON, with a new calf width (M). Our team of stylists has worked on proportion harmonization for several months to create models that maintain the basic curves while accommodating different calf sizes. Our manufacturing workshops have also adjusted production molds to ensure the quality and comfort of these boots tailored to various physiques.
This complex mission was a priority for us, as we believe that every woman deserves to find boots that fit perfectly. The +fit micro-capsule embodies our commitment to meeting the needs of our customers and providing them with quality products designed to adapt to their unique physique.
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