LES MINIS : THE CAPSULE THAT BRINGS ALL GENERATIONS TOGETHER

To mark Mother’s Day, JONAK unveils Les Minis, an exclusive capsule collection made to be worn, shared and passed from one generation to the next. Built around four iconic styles, the collection brings mothers and daughters into the same wardrobe story, with silhouettes designed to echo across ages and styles. From a child’s first pair to grown-up wardrobe favourites, Les Minis follows one simple idea: style can be shared, remembered and worn together.

Donjuan loafers in black with a red heart detail, Deesse denim ballet flats, Welbi cognac leather sandals and Doo gold sandals: four silhouettes,each with its own personality, yet all rooted in the JONAK spirit. Effortless elegance, confident character and a sense of joy that feel easy, never overdone. These are styles you recognise instantly, make you own and, in a way, pass on. Now, they can be shared too. Available from size 29 to 42, the capsule brings together girls’ shoes and women’s shoes in one shared wardrobe story. Four styles, four personalities, one common thread: moving through generations with style, character and a touch of complicity.

With Les Minis, JONAK tells a story of transmission: memories in the making, family ties that evolve over time, and those small everyday moments that say more than words ever could. Always with humour, tenderness and style.

To bring the capsule to life, JONAK invited the Nakam women themselves to step in front of the camera. Four generations, one family, one shared energy. They are not professional models, and that is exactly what gives the campaign its charm. In front of the lens, they play along with ease and humour, far from overly polished fashion imagery. They revisit the gestures, habits, little tensions and moments of complicity that make up their everyday lives. The result is a campaign that feels alive, spontaneous and deeply authentic.Faces of every age, styles that meet and echo one another, a sense of transmission expressed as much through movement as through the shoes themselves. No idealised family portrait, no smoothed-out version of reality. Just the natural beauty of several generations of women gathered in the same room, with their personalities, memories, bonds and disagreements.

Together, they embody a femininity that is plural, free and constantly in motion.

Discover four iconic JONAK styles, reissued in both children’s and adult sizes, so every generation can finally step into the same shoes. Available on jonak-paris.com and in a selection of boutiques.