JONAK x L'OFFICIEL

In this latest issue of L’Officiel, JONAK reveals itself from the cover right through to behind the scenes of its production. On Inka Williams’s feet in the Californian desert, then at the heart of the Portuguese workshops and the Nakam family story, the brand tells its story through style, movement and craftsmanship.

Right from the cover, Inka Williams sets the tone. The French-Australian model then takes centre stage in a fashion shoot in Ojai, California, where JONAK boots, mules and trainers complement her looks throughout the editorial. In the interview accompanying the shoot, Inka Williams describes a life guided by movement. She speaks less of destinations than of the sensations they evoke, of the way we move through a city and how its architecture can alter our mood. This highly instinctive relationship with movement resonates directly with JONAK and with shoes designed to move with the women who wear them. On Inka Williams, the silhouettes are never static: they walk, travel and move from one setting to the next. A free-spirited sense of style, always in motion, at the heart of the brand’s identity.

A few pages on, L’Officiel heads to Portugal to explore the factory that has been producing exclusively for JONAK for nearly thirty years. Around forty minutes from Porto, the feature takes us into a place where every stage of production is underpinned by precision, experience and high standards. At the heart of the factory, leather passes through the hands of the craftspeople who shape it. The most advanced technologies sit alongside more traditional techniques. Stitching, still largely done by hand on premium styles, also remains at the heart of the craftsmanship. From the raw material to the techniques that transform it, the feature reveals everything that goes into a pair of JONAK shoes and highlights the attention paid to every stage of their manufacture.

The focus then turns to Marcel, Lisa and Ava Nakam, the third generation at the helm of JONAK. In a joint interview, they look back on the history of the fashion house, founded in 1964 by their grandfather Marcel Nakam, and discuss how they are shaping its future together today. Three perspectives, one shared vision: to preserve what defines JONAK’s identity whilst continuing to inspire desire. Guided as much by experience as by instinct, the brand remains attuned to the spirit of the times without ever sacrificing its identity to fleeting trends. Quality, comfort and the uniqueness of its designs remain at the heart of this vision. Balancing family heritage with a forward-looking perspective, the interview reveals a brand on the move, driven by the desire to grow without diluting what has made it strong for over sixty years.

From the cover to behind the scenes of the brand, this issue of L’Officiel showcases JONAK through style, craftsmanship and family heritage. A story that continues to unfold each season through designs made to move with women through everyday life – discover them at jonak-paris.us and in-store.