LAZY BACK TO SCHOOL
This season, JONAK takes a different approach to back-to-school. With Lazy Back to School, September slows the pace, holding on to the softness of summer for just a little longer. A gentler return to the city and its routines, away from the usual September rush. Shot at the Fondation Marta Pan et André Wogenscky, the campaign unfolds in a calm, pared-back setting that echoes this slower approach to the season.
A must-have silhouette for the new season, the loafer once again takes centre stage in the collection. A true icon of the House, DUEDI comes in a host of variations. This season, it plays with materials, colours and finishes, while retaining its rounded toe and signature monogram. Alongside it, other styles expand the selection with new textures, shapes and details. The loafer also gains a little height with heeled versions, adding even more ways to wear this seasonal staple.
Another standout style of the season, sneakers return with bolder lines and a mix of materials that gives them a distinctly fashion-forward edge. With retro influences and considered details, they bring a more relaxed feel to back-to-school dressing, without ever playing it too safe.
The back-to-school palette moves from shades of grey to warm browns, punctuated with touches of khaki. These tones ease the return to the city while holding on to the spirit of summer for a little longer, gradually introducing the first notes of the new season. Across the collection, leather, suede and glossy finishes give each shade a different character.
Crafted from warm, cosy fabrics, these socks carry the Lazy Back to School spirit right down to the smallest details. Worn with loafers, ballet flats or sneakers, they become part of the look, adding a touch of softness to the season’s silhouettes. A way to slow things down, right down to the way you wear your shoes.
From reimagined icons to the season’s new silhouettes, the back-to-school collection offers a wardrobe designed to ease back into your routine at your own pace. Discover the full collection in selected stores and online at jonak-paris.com
{{searchStr}}
{{products.length}} Result {{products.length}} Results{{searchStr}}
{{products.length}} Result {{products.length}} Results- Some advice to help you:
- Search for general terms then use the filter options
- Check for spelling mistakes
- Use the catalog reference number (SKU) when searching for a specific item (ex: 12345).
- If your search is unsuccessful you can contact us or visit one of our stores.